It was Rekordbox 3.0 launched in 2014 that really turned things around, offering Pioneer DJ hardware owners a much more intuitive and feature rich DJ software experience. Coupled with some new hardware that really made the most of these new features. Since then Pioneer has been back to leading the way both with hardware and software. In fact they pushed things even further in 2015 when they launched the XDJ-RX controller.ĭecks and mixer built in to one unit with enough navigational controls built in to the unit that you never needed to touch the laptop during a DJ set. This approach is something others have copied since but Pioneer continues to lead the industry with rapid development and product launches pushing things further.
The great thing about the ownership of the Pioneer brand is that its always been left alone to do its own thing. Hell bent on leading the industry rather than just being another DJ hardware company. Serato’s story is very different to that of Rekordbox and for this it means their approach and rate of change has been different too. While Pioneer is a super-tanker of a business, Serato has been nimble and quick to create something truly epic.Ĭreated by two guys from New Zealand, Steve West and A.J.
Bertenshaw met at University in Auckland and were looking for a solution to their musical sampling problems. Namely avoiding pitch bend when changing the tempo of a sample. Steve put his mathematical abilities to work and creating a solution to the problem. Steve and AJ went on to sell their technology to various brands before finally creating DJ software of their own in 2004.
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